Doreen Chung
Position
- Associate Professor
Department
- Apparel Events & Hospitality Management
AMD 4670
Contact
Email
tdchung@iastate.edu
Phone
515-294-4022
1056 Lebaron
626 Morrill Rd.
Ames
,
IA
50011-2100
Course
AMD 4670: Consumer Studies in Apparel and Fashion Products
Resource
- Fashion and Apparel Consumer Behavior (in production)
Case Study
Doreen Chung received a Miller Open Education Mini-Grant to develop an open textbook for her course, AMD 4670: Consumer Studies in Apparel and Fashion Products in 2023. This new textbook incorporates sociological concepts regarding fashion and dress into wider discussions about consumer behavior. The textbook draws on Dr. Chung's research areas, notably social network analysis and mobile marketing, to build a strong foundation for students who are interested in the intersections of consumer behavior and apparel.
Learn more about how Dr. Chung created her OER by adapting an existing Consumer Behavior textbook: